freelance social media manager & strategist
jessica.c.cornel@gmail.com | (818) 298 - 7558
jessica
cornel, MA
my mission statement
I believe in growth beyond limitations, support through resources, going beyond the status quo, and self-empowerment. I am skilled in bringing people’s values to the forefront, building authentic relationships, thoughtful communication, and uplifting motivated people to their goals. With my values and strengths, I aspire to encourage and uplift marginalized voices to overcome societal limitations in their niche.
Skills
social media strategy, research, & graphics
short-form video editing
community management & outreach
newsletter creation & design
Social Media Manager & Content Creator
@EnfluenceMarketing @YourMediaPresence
- Crafted a mixture of photos, graphics, and reels for clients monthly using Canva, VN, and Adobe Premiere.
- Scheduled content calendars at optimized times for the most effective results.
- Performed and presented monthly social media audits and analytic reports.
experience
@New Era Communications
Public Relations Account Executive
- Responsible for monitoring daily coverage secured by the team and converting them into monthly reports.
- Pitched newest product launches to tech & lifestyle publications with press kits consisting of high-res images, specifications, and press releases.
- Spearheaded Consumer Electronic Showcase (CES) efforts and secured an avg. of 15 briefings with traditional & online journalists.
@Biola University Marketing & Communications Dept.
@Biola University Media, Journalism,
& Public Relations Dept.
Public Relations Assistant
- Drafted blogs and press releases for the university's internal communications systems regarding university-wide announcements.
- Planned video content to market the university president's latest book to combat the challenges of the pandemic.
- Prepared logistics and scheduled department-wide photoshoot used for advertising.
CLIENTS
GOAL: Grow and fill Joyce's client roster and waitlist while increasing monthly reach and engagement.
CAMPAIGN: Create 12 posts a month based on core pillars of Joyce's health and wellness philosophy to build a credible image.
IG RESULTS: During our 1st month together, Joyce had gained 3 clients and reached 848% more IG accounts 2 months later.
GOAL: Grow a consistent following base and online presence as a SoCal event planner on Instagram and TikTok.
CAMPAIGN: Post wedding/event tips and past client events to TikTok and Instagram 2x a week while engaging with brides to be.
IG RESULTS: 36K Impressions, 25K Reach, 12% Follower Increase after 6 months.
TIKTOK RESULTS: 268% in likes, 180% in comments, and 700% increase in shares over 6 months.
GOAL: Increase Lucinetic’s brand awareness among job seekers and college students on Instagram and TikTok.
CAMPAIGN: Design 10 posts per platform that addressed Lucinetic’s target audience’s pain points of job seeking.
IG RESULTS: Over 2 months, we we increased impressions by 13,400% and engagement by 500%.
TIKTOK RESULTS: After 2 months, we achieved a 10,327% increase in video views and 5,000% increase in likes.
BEFORE
AFTER
GOAL: Experiment and determine how followers will react to longer and more complex content.
CAMPAIGN: Create a 2-week social media campaign of educational real estate content targeted towards Gen-Z/Millenial followers.
IG RESULTS: An increase in viewership from an average of 300 views on reels to 1000-3000 views on reels.
testimonial
We've had the pleasure of having Jessica Cornel manage our social media, and her work has genuinely made a difference for our product's brand. Jessica is attentive, ensures she understands needs, and her responsiveness is amazing. Her ability to target our desired audience effectively has significantly benefited our online presence. We appreciate her professionalism and dedication, and wouldn't hesitate to recommend her to others looking to improve their social media outreach.
Olga from Lucinetic
Jessica is very creative and goes deep to understand my standpoint and philosophy so she can relate to my particular audience.
She dives into my Social Media analytics which is very important to me to see what's working and what's not working. She also is very flexible and adaptable even after scheduling a post or a reel, she welcomes edits without hesitation.
I've had the most clients in my business ever since I started working with her. I am so glad I made the decision to invest in her services!
Joyce from Revive, Rebalance, Rejoyce
testimonial
